new sugar waxing studio is on its way to making ‘happy, hairless customers’ in the Valley
Kalyn Cronk, photos by Andrea Paulseth
Eau Claire’s Eryn Johnson recently introduced organic waxing through Sugaring NYC to the Chippewa Valley. OK, but what even is sugaring, and why is it in Eau Claire? “Sugaring is a form of hair removal that differs from waxing in two ways,” Johnson said. “First, it ...
The Rose Room in Eau Claire offers lash extensions, teeth whitening, and other beauty offerings
Reonna Huettner
Doing what you love is one thing, but being able to do what you love while being your own boss takes working to a new level. Single mom Amber Lynn has spent years trying to discover her true passion, and – after working multiple jobs that didn’t quite seem to fit her style ...
here’s what they had to say about some of the most popular looks in the Valley
Kalyn Cronk
“We are seeing a lot of whimsical, free-spirited designs that feature personalized initials, astrology, paperclips, and talismans,” said an expert ...
former E.C. resident Cat Leonardson creates colorful clay earrings – a bold style for anyone
Grace Schutte
Former Eau Claire resident Cat Leonardson is making a bold statement with their collection of colorful polymer clay jewelry. Leonardson created their Fern Westover jewelry line in January while looking for something to do during quarantine. “Over the pandemic, I wore more and more earrings,” Leonardson said. “I did a bunch ...
annual hair show and fundraiser keeps it stylish amid an unruly year
Natalie Derks
Unstyled. Unkempt. Unruly. As hair salons were shut down in 2020, many people began the year with once-tidy hair and left it with messy manes. Similarly, like most events in 2020, Hairica – an annual fundraiser and hair show aimed at raising money for veterans – was cancelled. This year, though, it’s back and better than ever ...
new Chippewa Falls business offers a twist on traditional boutique clothing
words & photos by Parker Reed
A Chippewa Falls business owner is taking the typical definition of the word “boutique” and revolutionizing it to fit her broad range of creative products. Drewmark Boutique, a new shop located in downtown Chippewa Falls at 15 E. Central St. ...
androgynous, or gender neutral, jewelry gaining popularity
Kalyn Cronk
With androgynous jewelry, the possibilities are endless for everyone. “In this day and age, kind of anything goes,” said Camille Hempel, a jeweler in the Chippewa Valley area. Androgynous jewelry is simply about self expression and wearing what feels comfortable, regardless of gender, sexual orientation, or what’s trending ...
fashion-forward individuals talk about their unique style
V1 Staff, photos by Andrea Paulseth
What are you wearing? I am wearing a black romper probably from Kohl’s as well as my fun little shoes. My black boots are from Kohl’s. My earrings, these are super old. I got from a little boutique ...
UW-Eau Claire student brings scrunchies back in business
Rebecca Mennecke
Popular hairdos of the 1980s can sometimes seem a little cringey in retrospect. From long mullets and poofy perms to frizzy crimped locks and hairspray up the wazoo, it can be tough ...
Menomonie tailor gives celebrity service to locals, stars alike
Lauren Fisher, photos by Andrea Paulseth
Erin Hogan-Braker was calm as could be, snacking on a slice of chocolate chip banana bread and sipping coffee at Acoustic Cafe in Menomonie. Her phone, on the other hand, was ...
photos by Andrea Paulseth
We scoured a few local hotspots for the most fashion-forward individuals we could find to talk about their unique style ...
while big clothing stores are closing down, home-grown businesses shine
Lauren Fisher, photos by Andrea Paulseth
A uniform indicates occupation. A pair of running shoes communicates athleticism. Accessories show attention to detail, and a tear in the knee suggests an active lifestyle ...
Emilee Wentland, photos by Andrea Paulseth
It starts with a conversation. From there, local clothing maker Elizabeth de Cleyre gets to know the person seeking a new garment before she designs them a custom-made piece ...
we scoured a few local hotspots for the most fashion-forward individuals we could find to talk about their unique style
photos by Andrea Paulseth
We scoured a few local hotspots for the most fashion-forward individuals we could find to talk about their unique style.
The Dapper Man makes looking sharp a leisurely affair
Bryan Reynolds, photos by Andrea Paulseth
I sat down in the barber chair after what felt like a long day at work, and heard, “would you like a beer?” Heck yea! Martha Benitez is bringing a new grooming sensation to the Chippewa Valley ...
Chip’s makes local hair products for men
Natalie Derks
Do you need help taming your hair? Well, you’re in luck – there’s a local line of men’s hair products coming out called Chip’s High Maintenance, and it’s sure to do just the trick. Chip’s High Maintenance is ...
carefully selected, American-made threads at Red’s Mercantile
Haley Wright
Red’s Mercantile, a locally owned boutique in Eau Claire that offers a variety high-quality, American-made household items, is expanding its offering to women’s clothing and footwear ...
Haley Wright, photos by Timothy Mather
A new boutique, Mood, has arrived in downtown Menomonie, offering women’s fashion celebrating women of all shapes, sizes, and ages. The venue features chic accessories, shoes, home décor, gifts ...
Laura Lash, photos by Andrea Paulseth
The Token Jewelry collection displays fine lines and delicate details in such an ethereal way it will have you thinking of silver linings on dark clouds or the sliver of an amber moon in the fall night sky ...
Oakwood Mall fashion boutique gives back and looks good doing it
Katie Larson, photos by Katie Larson
It might sound odd to have a small fashion boutique in the center of a large, box-store mall, but that didn’t stop Kim and Adam Verheyden from going outside the box to open ...
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