Hip-Hop has led the way around the world as one of the most popular music genres. With new artists popping up across the globe, we have our own individuals producing in the genre, right here in the Chippewa Valley. Noah Estrada has become a popular name in the scene, painting vivid pictures with his lyrics that are relatable from nearly any perspective. Touching on a multitude of topics, Estrada is as talented as they come. Representing a brand of authenticity and connectivity comes artist TeawhYB. Making waves in the industry, being played on station after station, lyrics of celebration and self-actualization will have you riding the same wave. Miles Blvd has jumped onto the scene with upcoming popularity. Producing since 2018, the many singles he’s released have continued to rack up numbers, cementing him as an industry up-and-comer. –Devon Verbsky