DON’T CALL IT FROLF. Disc Golf 365 opened March 16 at 310 Water St., the former home of Raspberry Reign.

You’re a local disc golf player: your itch to participate in the hobby-sport is regarded as a quirk (but you dig that).

The first convincing thaw of the year comes on with the same “smack” force used against the heel of your sneaker to clear flecks of last season’s dirt from your driver. And your antsy party is so sure it’ll be the first to christen its course while winding  down the hill that you almost miss the teams of other players already trudging through the soup bowl of mud and slush that is currently Mount Simon, one of Eau Claire’s most popular nine-holes. Some are equipped with snow pants, others set out on a profanity-fueled search effort for a driver burrowed in the mess.

For us – those fanatics willing to bear irrational conditions out of love for the game – Disc Golf 365 owner Steve Kuzenski is fully prepared. Disc Golf 365’s former location was shut down by complications with its landlord, forcing Kuzenski to temporarily stay afloat with something of a makeshift trading post based out of his home.

“This is a long time coming. ... It’s nice to finally get out of the garage and be more official than something underground,” Kuzenski said. “We’re ready to be back in a normal business environment.”

“This is a long time coming. ... It’s nice to finally get out of the garage and be more official than something underground. We’re ready to be back in a normal business environment.” – Steve Kuzenski, owner, Disc Golf 365

This time around, the company landed a more fortunate location on Eau Claire’s Water Street, neighboring an important client base: university students. Kuzenski said he has hopes of becoming active in the university community in a few ways: forming a disc golf club, supplementing the Ultimate Frisbee team, and potentially even heading a three-credit disc golf class.

Through the inclement circumstances, Kuzenski has stayed consistent with his commitment to an impressive range of disc options. The shop, 310 Water St. (the former location of froze yogurt shop Raspberry Reign) carries products from more than a dozen major manufacturers, including household names like Innova and Disc Craft, as well as some lesser-known gems like Dynamic Discs.

The typical price for taking home the plastic begins at $8 for the rudimentary beginner’s disc, and typically tops out around $20. Kuzenski will also offer lightly used discs for just a few bucks. Additionally, Disc Golf 365 stocks Ultimate Frisbee discs, baskets, and (eventually) goofy odds and ends for the fun-loving neighborhood hippie-types. Kuzenski said he plans to centralize as something of an official retail outlet for the Chippewa Valley Disc Golf Organization, a longstanding, heavily active community with hundreds of members.

Of course, diehard area disc golfers don’t recognize any sort of “off season,” but one thing is certain: The seasonal sweet spot for chucking the sweet, sweet plastic through the skies is officially upon us. Trees and onlooking picnickers – beware.

Disc Golf 365 • 310 Water St., Eau Claire • 450-0856 • facebook.com/discgolf365store