Before switching to evenings, Katie Phernetton followed the sunrise to bring brightness to the Chippewa Valley. The WQOW anchor again finishes with the gold as Peppiest Morning Anchor. This year, you may note we’re referencing peppy personalities rather than just anchors. Thus, we see Mike McKay from the 105-7 ’CFW morning slot bring radio pep to this group; he debuts in the silver slot. Taking the bronze is WEAU’s Ellie Pomerleau, from “Hello Wisconsin.” —Luc Anthony