Rev Up Your Social Media Game
a few helpful business tips from social marketing whiz Koobmeej Xiong
Koobmeej “Koobs” Xiong is the owner of Xyooj Media, a photography and creative agency based in Eau Claire. Xiong is an expert on effectively relaying your brand message to the world. Check out more of his work at xyoojmedia.com.
As someone who lives and breathes marketing, I spend countless hours preaching the powerful modern day tool known as “social media.” I have moved many clients to a full social media marketing strategy. The beauty of these platforms are the insane amounts of organic reach. You can drive huge traffic to your product, brand, website – all without spending a single dollar. Here are some tips to make sure you nail your social media game.
1. Post curated content.
This means finding and sharing content that your audience will enjoy reading and interacting with. What you post does not always have to be something original that you created. Find an interesting article that has to do with your niche and share the link.
2. Respond to your fans!
The best way to create a great image for your brand is to interact directly with your audience, those asking questions, etc. Creating that personal connection is key. Respond to comments, even if it’s just a few words or an emoji. It shows that you are active and care.
3. Pick a theme or style and keep it that way.
Having a consistent posting style, color scheme, or message goes a long way. It positions you in a way that when people see a post from you, they already know who it is without even looking at the name. Why do you think a company like Apple is so unmistakable?
4. Micromanage all your analytics and insights.
This is how you figure out what posts do better than others. Does your audience like pretty photos, videos, articles, polls? Figure out what is getting the most engagement, and keep those on full throttle.
5. Focus on quality.
I would rather see one very good post every single day than three mediocre ones in one day. At the rate people consume content these days, there is no time for second-best content. Make sure your images are crisp and well lit. Spend the time to create a good video; it does not have to be long. Make sure your graphics are to a standard that you are proud of.