Mastering a presence on social media is a challenge. Many try, but few break through the mysteries of the algorithms. Katie Phernetton has done so: for the first time in the category of Best Social Media Presence/Community Or Personal, the “Personal” wins, as WQOW’s “Daybreak” anchor is the inaugural individual to take first place. The gastronomically-cognizant Eau Claire Foodies Facebook group is the second course for the second-straight year, while the Eau Claire Police Department dips to third. —Luc Anthony