Pursue What’s Possible: Prevail Bank
described by a customer as ‘not your cookie-cutter bank,’ Prevail goes the extra mile
With nine locations from Phillips to Baraboo, Prevail Bank marks our slice of Wisconsin as its own and does so with genuine pride right here in the Valley. Prevail’s Eau Claire location provides that small-town feel: Knowing the names of those who walk through its doors and its employees being familiar faces in town.
Take it from Ryan Ludy, Assistant Vice President and Mortgage Loan Originator at the Eau Claire Prevail, a member of the Valley’s Big Brother Big Sister organization and the Chippewa Valley Homebuilders Association, who recently earned a spot on the United Way of the Greater Chippewa Valley board. For him, Prevail Bank hits all the things a true small-town bank should, but on a larger scale, better serving our community.
One of Prevail’s customers described the bank as “not your cookie-cutter bank,” and Ludy said that statement hits the nail right on the head.
“We really aren’t your cookie-cutter bank, that holds true,” Ludy said. “We can go that extra mile for first-timers since most of our work is done in-house. We started out as the little guy, and we’re still that smaller bank in a big city, working extra hard.”
“We really aren’t your cookie-cutter bank, that holds true. We can go that extra mile for first-timers since most of our work is done in-house.”
Being a true Wisconsin bank, Prevail focuses on building one-on-one, genuine relationships, and it has done them well. “It’s very important to us to hold to our roots,” Ludy said.
Prevail Bank’s 2019 formation came to fruition with the River Cities Bank and Time Federal Savings Bank merger, the two holding more than 100 years of combined commercial loan, business banking, and creative mortgage solutions knowledge. Now sitting under one roof together at Prevail, that knowledge has been grounded in serving the business owner, your neighbor, the first-time homeowner, and every other financial customer under its financial umbrella.
“I think Prevail Bank stands out in many ways. Our commitment to the community not only through our giving but empowering team members to get involved in organizations they are passionate about,” Commercial Lender Nick White stated. “Prevail Bank is committed to being creative and flexible as well as having local decision making on not only loans and accounts but how we support the organizations in our community.”
With one-on-one advising and give-back fundraisers in the Valley community, Prevail strives to solidify that personalized experience, especially when tackling financials can seem intimidating to some. “Don’t get me wrong, (Prevail is) that little guy battling to get to the next level, but it’s that type of thing that we do well,” Ludy said. “We’re proud to give back and invest into the Valley as much as we can, as a business and as individuals.”
Prevail Bank is currently remodeling its Eau Claire branch, which has been in the works since May. The estimated completion is this fall. Remodeling will allow Prevail Bank to better serve its growing clientele, as well as its employees and the community. Swing by Eau Claire’s full-service, community-first Prevail Bank at 2225 Fairfax St. Get to know Prevail: They will help you pursue what’s possible.
Prevail Bank
Nine offices, including 2225 Fairfax St., Eau Claire
(715) 514-5245
prevail.bank
