Amble Down will be hosting a showcase at Madison's Forward Music Festival. One of the Chippewa Valley's independent labels, Amble Down will stage almost all of its entire active roster (Daredevil Christopher Wright, The Wars of 1812, Meridene, We are the Willows, The Cloud Hymn). Festival-goers will be able to purchase anything from the record catalogue or merch set, too. The showcase amounts to an opportunity for Chippewa Valley artists at direct injection into one of Wisconsin's larger and obviously key cities. It's more than just a fun weekend of outsourced music in Madison for us up here. The man-who-must-not-be-named has proven that international attention is certainly possible for what feels like a small nook in Central Wisconsin.

The festival will likely draw folks from nearby large cities Chicago and Milwaukee with such a hipster's coffee table book of a lineup. Low, BLK JKS, Wavves, Andrew Bird, Yâ–³CHT, Ra Ra Riot, Fruit Bats, Rock Plaza Central, and Iran (Kip Malone of TV on the Radio's side project) make up just a short list of the mentionables.

The Forward Music Festival occurs during what will likely be one of 2009's last truly warm weekends (September 17-19), so perhaps you might like to attend yourself. Don't forget to show your support for Amble Down!