SHOP 'TIL YOU DROP. It's cool to see entrepreneurs chase their dreams and small businesses flourish, though it can be hard to keep up with what's new in town. Here are some of the new area businesses that opened in 2025. (Pictured: FIO Vintage Clothing & Decor)

We’re fairly lucky in the Chippewa Valley to be home to a bustling community of small businesses that continue to cultivate unique spaces, experiences, and – around this time of year, especially – great gifts! We’ve all got our go-to favorites, but there are almost always some new retailers to add to your holiday shopping and must-stop list. 

Eau Claire:

• Birdie's Gathered Goods (3029 N. Hastings Way) – vintage and new home goods + gifts
• Bleed & Bloom Studio & Tattoo (301 Main St.) – local art + oddities
• Claw Kraze (4800 Golf Rd., located within Oakwood Mall) – plushies and toys
• Coulee Boutique (233 Division St., located within The Yard) – women's clothing + gifts
• El Camino Skate Shop & Tattoo (310 Water St.) – skating goods
• FIO Vintage Clothing & Decor (430 Water St.) – vintage clothing + home goods
• Flora's Books & Bread (1223 Menomonie St.) – baked goods, books + gifts
• Paper Palette Company (507 S. Barstow St.) – paper goods
• Ramble Provisions (930 Galloway St., bldg. 13, suite 13) – boutique clothing
• Riverflow Refillery (207 N. Barstow St.) – eco-friendly goods + cleaning supplies
• The Beyond (218 N. Dewey St.) – physical media, art + oddities

Menomonie:

• Adoray's Treasures From The Heart (521 2nd St. E.) – thrift shop
• Red Cedar Fly Fishing (300 Crescent St.) – fishing gear
• Root & Remedy Mercantile (200 Main St. E., suite 101) – holistic care + home goods
• Leerburg's The Dog Store (406 Technology Dr. W.) – dog training supplies + goods

Chippewa Falls:

• Gorgeous Chaos (24 W. Willow St.) – home goods + gifts
• Midnight Ivy Bookshop & Boutique (128 W. River St., located within Market On River) – books + gifts
• Perfect Pairing Boutique (501 W. Elm St.) – antiques + apparel
• Sew Unique (128 W. River St., located within Market On River) – children's & adult clothing