A cool new mini-documentary hit the inter-webs this week from Bon Iver and their Eau Claire-based merch partner Ambient Inks. The video details some of the ways Ambient is making a dedicated push to create merch ethically and sustainably, starting with their line for Bon Iver’s latest record i,i.
The documentary was directed by Kyle Lehman and shot and produced by Ivy Media, another local company, with help from a lot of other creative locals. We see the inner workings at the print shop, some recent tour footage, a few unique pieces of the merch line, and hear about the wide impact a few small adjustments toward sustainability can make.
And read our recent profile of Ambient Inks on their 10th anniversary of slingin’ merch.