Back in 2010, "Small Business Saturday" was started as a way to contrast the all-encompassing rush of Black Friday and its young cousin "Cyber Monday." Organizers figured that people will be spending extra money on holiday shopping no matter what, so why not encourage them to spent it at smaller, locally owned shops? Scheduling the event next to Black Friday just highlights the difference your spending choices make – a local shop keeps far more of your money in the local economy, right here  with your friends and neighbors. (For more on exactly how much of your money can stay here, check out our Buy Local holiday spending campaign.)  

Almost all of Volume One's advertisers and sponsors are small, local businesses working to serve the people of the Chippewa Valley all year long whilst supporting local families, events, causes, and cultures. We strongly encourage you to support them on Small Business Saturday –  November 24 –  and really think about how you want to spent your hard earned dollars.

We know that shops in downtown Eau Claire, Chippewa Falls, and Menomonie are promoting Saturday as a special day to buy local –  and small businesses across the city and region are doing the same. If and when you stop in, even if you don't buy anything, give the person behind the counter a festive high-five and a hearty "Happy Holidays!" They'll appreciate the support.