Except it's not brewed in Jamaica.

If you like Red Stripe beer, La Crosse’s stock may be on the rise. According to this article from Advertising Age (found via AsSeenInWI.com), City Brewing in La Crosse will soon be the center of Red Stripe’s US production. It’s a-gonna be a ding-dang a Red Stripe fountain, y'all.

Liquor giant Diageo will contract with LaCrosse, Wis.-based City Brewing to make Red Stripe for its U.S. consumers beginning next year, while keeping production at Jamaica-based Desnoes & Geddes for sales in Jamaica, Brazil, Canada and Europe. City Brewing runs breweries in Pennsylvania, Wisconsin and Tennessee. Diageo, which announced the move last month, said it will "enable greater investment in the brand in the U.S." But at the same time, Diageo said Red Stripe's "personality will continue to embody the Jamaican culture that has always been its inspiration."

– Advertising Age, 11-14-11

The article explores whether or not people care when a product branded by a location or culture is not actually made in/by said location/culture. Will people care that this “Jamaican” beer is made in La Crosse, Wis.? Advertising Age doesn't think so, citing plenty of other “import” beers with similar production models.

So does Red Stripe now become a Wisconsin beer? Say what you will about Leinie’s, but it’s made right here in Chippewa Falls. And Milwaukee.