Phoenix Park apartments fill while shopfronts ... not so much

If you’re one of the many people wondering about the new apartments and retail space that’s been a-poppin’ up in the Phoenix Park Neighborhood, there’s at least one thing you can stop wondering about – today the Leader-Telegram reports that the third and newest building (312 Wisconsin St.), set to open this weekend, is chock full of residents with a 0 vacancy. They quote developer Geoff Moeding as saying that, in over 30 years of experience, he’s never had an apartment building 100% leased before it even opened. So, that sounds awesome. People want to live downtown.
Retail space is another matter. At last count, the new building has only one of its four retail “wells” occupied, and the first building to be constructed (the one right across from the Farmers Market pavilion) still has a large empty space staring blankly out over Madison Street. That space is said to be more or less filled, though the developer is extremely tight-lipped as to what’s going in there.
As for the rest of the commercial storefronts, Moeding told the L-T he’s looking for a fitness center, and the much-talked neighborhood grocery store (an idea many people love while many other people say, “What about this place?”). And there’s one more building left to be constructed in the first phase of the Phoenix Park Neighborhood, with plans for a July groundbreaking.