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While President Kennedy is well-known for his political feats, less is known of his wit and wisdom, both of which contributed to his campaign style throughout the 1960 Wisconsin primary. The campaign was filled with folly, from mistaken identity, to stand-up jokes, car trouble to Jackie Kennedy posing with hams. Wisconsin provided Kennedy plenty of opportunities to transform mishaps into humor, and in doing so, he found the wisdom of laughing at oneself and winning over Wisconsin voters in the process. Learn of Kennedy's comedic style, and how he harnessed humor for political power.