NOT A BIRD, NOT A PLANE... Hoofbeat Country Festival organizers are dropping another surprise on fans, and it is seemingly unrelated to music. (Screenshot from Hoofbeat's video clip)

Just days after Country Fest announced the biggest change to the longtime favorite music festival in its 37 years – a rebrand including its change in name, now called Hoofbeat Country Fest – something else is being teased by its organizers, but it’s not music-related.

A 35-second video clip shared across the festival’s social media platforms shows a mock news reporter “live” on the Cadott festival grounds when an abrupt noise interrupts the report, a huge shadow moving across the field as something appears to fly overhead…

The video, captioned “UFO SPOTTED ON THE GROUNDS!! #HayfieldInvasion #StayTuned,” ends with a date: June 6-7, 2025.

After mixed reaction to its Hoofbeat rebrand, is “Wild, Wild Wisco” pivoting – to aliens?