WELCOME TO HALLIEWOOD: Local Opens Home Recording Studio
owner Jordan Hoversholm hopes new space will offer bands a place to record without worry
The Chippewa Valley is getting its very own taste of Hollywood, or should I say, Halliewood. Jordan Hoversholm, owner and founder of Halliewood Recording Company, has nearly finished building his own recording studio just a few minutes north of Eau Claire, and has already helped new local musical duo, Northern Revivals, create their first single.
Built almost entirely by Hoversholm in a large shed behind his house, Halliewood Recording Company contains an acoustically-treated control room, which will soon hold a drum room and vocal booth, all completely soundproofed to protect against outside noise. The studio has also been built for Dolby Atmos and immersive audio, and fitted with a high-speed network connecting all rooms for future potential use of streaming live, high-quality audio and video.
Hoversholm credits “YouTube University” for helping him learn how to create the studio, as well as the guidance of Music City Acoustics in Nashville for the acoustic treatment. Local Zac Schweitzer, owner of EC Pro Audio, also helped Hoversholm with selecting the best gear for the studio.
Born and raised in the Eau Claire area, Hoversholm graduated from Madison Media Institute in 2012 and has been working as a freelance mixer and recordist since. Opening his own recording studio has been a dream of his for years, especially after learning firsthand how recording equipment can make or break a project.
“I couldn't be happier with how the control room sounds, a fine line between sounding ‘dead’ and sounding ‘tight’ during playback,” Hoversholm said. “Monitoring is very important and often overlooked, making it difficult to make accurate decisions during the production, recording, or mixing stages. Having good speakers in a bad room or bad speakers in a good room is difficult to overcome.”
With construction on the space hopefully wrapping up in the next month or so, Hoversholm is hoping to get artists from all different genres in to grow the studio’s portfolio. He recently recorded and mixed the first song in the studio, a single by Northern Revivals called "Paper Tiger."
“I try to immerse myself in every project. I'm not trying to be a part of the band, but I want it to be a seamless process where they're not thinking about the technical aspect – like which preamp or microphone should we put on the guitar – you guys worry about the art, I’ll worry about that,” Hoversholm said.