FEELIN' PEACHY. Not only is Leinenkugel's launching Juicy Peach nationwide ahead of National Beer Day, but it's launching a particularly juicy new clothing item too. (Submitted photos)

After the regional success of Leinenkugel’s first session-sour style beer, Juicy Peach, the brewery is goin’ big with it – nationwide big. Ahead of National Beer Day – that’s Friday, April 7 this year – Juicy Peach will be launched across the U.S. 

Juicy Peach will be available wherever Chippewa Falls-based Leinenkugel’s is sold, plus, the launch also includes a special something: Juicy Seat Pants. Yeah, you read that right.

Leinenkugel’s associate director of media relations, Sarah Kemp, said the Juicy Seat Pants will be available while supplies last. The Leinie’s-branded pants sport an all-over peach print with a removable pad to “protect your peach” when sitting on hard surfaces like canoe or kayak seats.

“Juicy Seats bring the Kardashian backside to Midwest functional fashion with comfortable performance pants, featuring a removable pad to juice up and protect your peach,” Kemp said. “Plus, it has a removable beer holster to give your other Juicy Peach a seat as well.”

The peach pants are already on sale on the Leinie website.

Back in 2022 when Leinenkugel’s first launched Juicy Peach in the Illinois, Iowa, and Wisconsin areas, it ranked as the No. 4 new craft brand across the country.

Since its January 2022 release, Juicy Peach became the No. 2 seller in the region behind only Summer Shandy, and President Tony Bugher called it one of the strongest launches the company has ever seen.

The mild sour-style beer serves up a refreshingly sweet flavor living up to its namesake, tart enough to bring a thirst-quenching experience without being too sour. At an ABV of 4.4%, this could be your new favorite brew if you haven’t already tried it.

Find out where to buy Juicy Peach online, and take a look at the limited Juicy Seat Pants.