When a Blugold aims to achieve their goals, they reach for the stars. Just ask Madeline Nelson, a public relations and marketing graduate from UW-Eau Claire who currently works as a marketing and social media coordinator, part-time bartender, and calligraphy craftster.

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THE BEST ADVICE I RECEIVED IS THAT YOU GET WHAT YOU GIVE. YOUR OUTCOME IS A REFLECTION OF THE AMOUNT OF HARD WORK AND DEDICATION YOU PUT IN. 

Madeline Nelson

Madeline Kay Design Co.

“The best advice I received is that you get what you give,” Nelson said. “Your outcome is a reflection on the amount of hard work and dedication you put in.”

Her latest business venture, Madeline Kay Design Co., began with a conversation with a close friend. They encouraged her to use her artistic abilities in a way that could be utilized and enjoyed by others – and then fueled her passion further by asking her to create a custom sign for an upcoming wedding. 

“After the seed had been planted in my head, I dove in head first, designing a website, business cards, and a business page on Instagram,” she said, noting an added sense of gratitude for her background in marketing.

Now, she offers a wide range of calligraphy signs and decor for all types of events – weddings, engagement parties, bridal or baby showers, graduation parties, and more – and offers custom invitations and programs created through graphic art. 

All of Nelson’s creations for Madeline Kay Design Co. are handwritten and painted in modern script, though she loves combining the classic, timeless calligraphy with a modern twist to spice things up. Not only that, but she also offers custom graphic art, as well. 

“I’m always looking into ways to evolve my brand and product in response to (the) market's demands,” she said. 

When a client reaches out, Nelson works with them by discussing what they envision for their event – including styles, colors, and sizing. Then, to ensure that both she and the client are on the same page, she creates a mood board, then discusses any changes the client may want to make. 

Have an upcoming event? Check out her custom art or shoot any inquiries to Nelson through her website (madelineknelson.wixsite.com/website), email (madelineknelson@gmail.com), Instagram (@madelinekaydesignco), or call her at (715) 338-8894.