ORGANIC BEAUTY. Tru Reverie uses all organic and environmentally conscious hair products. (Photo by Photos by Lys)

Tru Reverie - translated to “authentic daydream” - represents owner Rachel Pearl’s dreams of owning a salon. Pearl strived to create a quaint place where stylists and clients feel comfortable being themselves, while achieving the hair styling of their dreams. 

Though hair and beauty are Pearl’s passions, it didn’t start out that way. Pearl’s mom convinced her to take cosmetology classes at Chippewa Valley Technical College, but Pearl was initially hesitant. 

“When I decided to go to CVTC for beauty school, it really was supposed to be a temporary plan until I decided what I wanted to do next,” Pearl said. “I didn't have any real desire to do hair – I didn't even own a blowdryer or know how to use a curling iron or braid. But I quickly realized I was pretty good at it, and it was another form of art.”

After being a stylist for over five years, Pearl’s number-one goal is to have her clients leave with 100% confidence in their hair. She customizes each service to each individual, offering clients an in-depth consultation and maintenance plan.

Pearl specializes in lived-in low-maintenance color, hair extensions, and bridal hair. She feels particularly passionate about education and proper training for stylists to ensure a high-quality approach to beauty offerings. 

“I hope to someday have a team of like-minded stylists around me and expand,” Pearl said. “I want to create a salon that truly educates stylists from the very beginning and gives them a place to grow their careers. Bringing an environment like this to Eau Claire is something I feel would benefit the community as a whole.”

Tru Reverie translates to "authentic daydream" and represents Rachel Pearl's dreams for her salon (photo by Photos by Lys).

Tru Reverie offers PPD-free color (PPD is an ingredient that often causes allergic reactions) and pre-screened, organic products. Pearl recognizes that the beauty industry can create a lot of waste, and she tries to mitigate her waste production as much as possible by offering glass bottles for her products and is going to offer a product refill station in the future.

In the future, Pearl is hoping to expand her mini-salon into a full salon, with the goal of having a comfortable and authentic experience for both her clients and staff.

To learn more about Tru Reverie (which is in the Suites on Brackett, 1740 Brackett Ave., Eau Claire),, visit rachelpearlstylist.com or follow her on Instagram @tru.reverie.