Kwik Trip Gets Saucy: Silver Spring Mustards, Horseradish Now on Stores’ Shelves
Eau Claire-based Silver Spring Foods products now sold in hundreds of Kwik Trip stores
Eau Claire-based Silver Spring Foods will be giving some zing to another iconic Wisconsin brand, Kwik Trip: The companies announced today that several varieties of Silver Spring condiments are making their way to the shelves of 613 Kwik Trip locations.
It will be the first time Silver Spring products will be sold in convenience stores. The brand is a subsidiary of Hunstinger Farms, which prides itself as “the world’s largest grower and processor of horseradish.”
Silver Spring’s Yellow Mustard, Beer’n Brat Mustard, and Sassy Horseradish Sauce are now available at Kwik Trips around the Midwest.
Discussions about the partnership began during a Green Bay Packers game at Lambeau Field, but were put on hold last year because of the pandemic, Silver Spring Foods said in a media release.
“We are thrilled to be partnering with Wisconsin’s favorite gas station and convenience store; this is an exciting new opportunity that will greatly benefit our community, our team, and our customers,” said Bob Gentz, regional sales manager at Silver Spring Foods. “Now it’s even easier for Midwesterners to purchase superior condiments that provide Zing to any meal on the go.”
Learn more about Silver Spring Foods at silverspringfoods.com.