Author Richard L. Freitag.

“Failure is only permanent if you believe it to be,” says local author Richard L. Freitag. As he details in his latest book, Twice Broke But Never Broken, going bust in business is publicly humiliating, and recovery from the effects takes a lot of hard work.

Freitag looks to the past to find context for his own successes and failures through a detailed accounting of his family’s entrepreneurial spirit. And with the benefit of hindsight, Freitag sees what carried him through the difficult times: mentors, an appetite for risk-taking, friends and family. His No. 1 lesson is to persevere!

Twice Broke But Never Broken is published by Eau Claire’s Alpine Gold Publishing and is available in The Local Store, 205 N. Dewey St., Eau Claire.