Salt Collective: The Beauty of Giving
unique jewelry maker takes home Red Letter Grant
‘Salt, in small amounts, is essential for human life. We think jewelry is a lot like salt,” reads the website of Salt Collective, a local jewelry boutique Andrea White opened in February. White attended UW-Stout where she earned a bachelor’s degree in Metals and Contemporary Art Jewelry. Jewelry making first piqued White’s interest when her father gifted her 19 shed antlers. White took it upon herself to create her first piece: A ring made from antler. Little did she know, it would become the first of many.
“When you typically go to a traditional jeweler you’re getting more traditional jewelry, things that aren’t quite as minimal or modern.” – Andrea White, Salt Collective
“I like to keep my jewelry very simple, but I’m working with finer materials,” White said. “That’s not really out there as much right now. You can definitely get something at a lower price point along the more simplistic lines, but when you typically go to a traditional jeweler you’re getting more traditional jewelry, things that aren’t quite as minimal or modern.”
At Salt Collective, White makes and sells bracelets, necklaces, earrings, and rings. Everything is handmade, thanks to White’s training in the art of metalsmithing. Made from antler studs, pieces such as antler rings and necklaces give a Midwestern twist to a classic. White also crafts pieces using sterling silver and 14- and 18 karat gold.
White was awarded $2,000 through one of this fall’s Red Letter Grants, which are awarded to women entrepreneurs. The money will go towards jewelry materials and marketing efforts, according to White. She hopes to have a professional photographer take photos of her jewelry and enhance advertising on Facebook and Instagram.
Following Salt Collective’s big win, where will White be heading next? Straight to her studio in Banbury Place, she said. “At this point I’m trying to develop my line and make new things,” White said. “I go in my studio and I start soldering, cutting out different pieces of metal that I need to create my jewelry. I’m just there.”