But seriously, you have to bike first.

Menomonie’s finest day of bike racing and drinking is right around the corner. The St. Valentine’s Hustle returns to the area for its seventh coming on (when else?) Feb. 14. Bikers are encouraged to come prepared, as the course will cross varied terrain and frozen Lake Menomin. The race has a $10 entry and begins at 11am at Menomonie Market. It ends at The Waterfront Bar and Grill, where contestants will receive a discount on food and drinks and have a chance to win prizes from the event’s sponsors. For the first time, the race will be selling pre-sale race tickets and T-shirts. Tickets will guarantee the holder a place in the race, and the first 40 purchased will come with a bonus gift. T-shirts will be available on discount when pre-purchased, so stock up on your race swag. The race is a competition and fun-focused social event for anyone who wants to fly fast like Cupid’s arrow.

St. Valentine’s Day Hustle • Feb. 14 • race starts at Menomonie Market, 521 2nd St. E, and ends at Waterfront Bar and Grill, 512 Crescent St. • 11am • $10 entry fee • dangercode.net/hustle/