The fervor started with a simple tweet from the Bon Iver Twitter account that read: "22 July 10.22 am Eau Claire."

Then at exactly 10:22am this morning, a live video surfaced on the band's Facebook page – well, it's more a video of a video playing on a laptop. In it, abstract illustrations buzz by and you can hear a lofty voice singing softly in the background over sparse organ-like notes. Accompanying the video was the hashtag #22days, and it was later uploaded to YouTube.

Shortly after, the band updated their social profile pictures with this image.

So let's look at the numbers. Today is July 22. The video posted at 10:22am. The hashtag is #22days. In exactly 22 days, it'll be the Eaux Claires Music & Arts Festival here in town, where Vernon said Bon Iver's entire set will be new songs.

Those are the facts; now feel free to speculate wildly. Seems like the stars – and the twos – are aligning for something quite special, wouldn't you say?

The Eaux Claires Music & Arts Festival is on August 12 and 13 at the festival grounds just southwest of Eau Claire. Tickets are on sale now at www.eauxclaires.com.