Film

Micon to Bring Movie Magic to Wausau

Tom Giffey, photos by Andrea Paulseth |

Micon Cinema 7 Eau Claire
Micon Cinema 7 Eau Claire

Micon Cinemas plans to expand beyond the Chippewa Valley by building a 10-screen movie theater in downtown Wausau by next year. The Wausau City Council recently approved Micon’s plans to demolish a former Sears store at the Wausau Center Mall to make way for a new 10-screen multiplex. The agreement between Micon and the City of Wausau includes a $1 million forgivable loan from the city, which is contingent on Micon adding jobs and building a complex worth $6 million, the Wausau Daily Herald reported. Micon, which is owned by Connie and Mike Olson, has an eight-screen theater in Chippewa Falls, a seven-screen theater on Eau Claire’s London Road, and the two-screen Downtown Budget Eau Claire. Connie Olson said Micon had been looking to expand beyond the Chippewa Valley for several years and has been negotiating over the Wausau location for six or nine months. The Wausau theater will feature the kind of amenities that have been added to Micon’s Chippewa Falls and Eau Claire theaters in recent years, such as bigger seats, larger screens, and possibly a restaurant. Connie said the Wausau theater likely won’t open until April or May of 2018, but when it does, it will be the only movie theater in the city of Wausau.

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Best of Chippewa Falls is brought to you by:

Mason Companies, Inc
Northwestern Bank