GROW, GROW, GROW. All along Chippewa Mall Drive and off of Chippewa Crossing Boulevard, more big brand businesses are opening up shop. Joining the existing Festival Foods, Kwik Trip, Culver's, Toycen Ford dealership and other businesses along that stretch, Royal Credit Union and Tractor Supply Co. have announced their plans to join the area. (Image via NAI Commonweal)

Over the past two weeks, two incoming developments have been announced for the growing commercial corridor off of Chippewa Crossing Boulevard and Hwy 29.

The first, Tractor Supply Co., shared its groundbreaking plans for a 21,930-square-foot “prototype store” at 715 Chippewa Mall Dr., Chippewa Falls – which required the purchase of a 3.65-acre lot – on June 19.

It will be the only Tractor Supply Co. location in the Chippewa Valley (though not its first in western Wisconsin), bringing a new option for farm equipment and heavier machinery, tools, lawn and garden items, sporting goods and more. The business aims for an end-of-year completion of its new store.

A rendering of the forthcoming Tractor Supply Co. location (715 Chippewa Mall Dr., Chippewa Falls) which plans to open around the end of this year or early 2027. (Image via media release)

On July 1, Royal Credit Union announced its purchase of a lot along Mall Drive, where the longtime local financial institution will open a new office. The team at its existing office on Woodword Avenue will transition to that new space once finished – construction on the new site will begin in 2027 – with the downtown Chippewa Falls location remaining open as usual.

This stretch of land is already home to a Festival Foods, Kwik Trip, Culver’s, Caribou Coffee and Taco Bell, as well as the Toycen Ford Chippewa Falls dealership. Nearly all of those businesses have popped up within just the past handful of years.

These developments add another layer to the shifting business landscape in and around the city of Chippewa Falls, which has seen a batch of small business turnover on Bridge Street over the past year alongside more additions to the multi-use Market On River hub.

Learn more about the Mall Drive lots still up for grabs, located off of Chippewa Crossing Boulevard, through NAI Commweal online.