MOR FOR EVERYONE. The Wisconsin Farmers Union (WFU) headquarters doubles as a multi-use community space: Market On River.

Since last spring’s “Best Of Chippewa Falls” guide, dozens and dozens of events have filled the multi-floor community hub of Market On River (128 W. River St., Chippewa Falls).

From the regularly-occurring weekend vendor markets to pop-up events, food-focused conversations at the second-floor kitchen space, private celebrations of weddings, baby showers, business events and more, there is quite literally “MOR” to do than ever at the Wisconsin Farmers Union headquarters.

In-house businesses, too, have experienced some transitions since last year's guide. Staples like Asian cuisine purveyor TemptAsians, local roaster Hiker Coffee and hometown pizzeria Jim Bob’s Pizza continue to sling their locally-made sips and eats, while new first- and second-floor businesses have since joined the fray.

If you haven’t swung by MOR in awhile (or ever; how’s that possible?!), consider this your sign to do so. Here’s an in-a-nutshell on the local businesses that call MOR home.

Hiker Coffee

After getting its start a decade ago, Hiker Coffee has evolved and grown into nationally-available coffee roaster, with its only coffee shop location found within MOR. Owned and operated by locals Zach Pecha and Addy Serum, Hiker Coffee boasts toxin-free coffee and gluten-free, flavorful food at its retail location.

Hours: Monday-Saturday, 6:30am-3pm; Sunday, 8am-1pm

JimBob’s Pizza

A longtime Chippewa Valley staple, JimBob’s Pizza planted roots at MOR in 2024, making it Chippewa Falls’ only locally-owned pizza-focused restaurant. Grab a calzone or Stromboli and check out what’s available by the slice.

Hours: Tuesday-Saturday, 10:30am-7pm

TemptAsians

TemptAsians returned to its Chippewa Falls roots when it opened at MOR, bringing its Vietnamese cuisine and boba drinks to town in style. Banh Mi, pho, teriyaki chicken, some of the best crab Rangoons in the area and more are on the menu of this locally-owned joint.

Hours: Tuesday-Saturday, 11am-8pm

Valley Burger Co.

Valley Burger brought its specialty smash burgers and delectable handcut fries to Chippewa Falls when it opened at MOR – its second location in the area. Enjoy craft beer, cocktails, apps and its namesake handheld any day of the week.

Hours: Daily, 11am-8pm

The Brightside Market

Joining the MOR community just this spring, this local vendor offers a curated gift shop experience. Find kid-friendly toys and items, plushes, handmade jewelry, body care goods and more. (Photo via Facebook)

Hours: Wednesday & Friday, 9am-4pm; Thursday, Noon-4pm; Saturday, 8am-4pm; Sunday, 8am-2pm

The Mercantile

Featuring regional products from Wisconsin Farmers Union members, The Mercantile offers goods including honey, syrup, loose-leaf tea, WFU merch and more unique items.

Hours: Monday-Saturday, 9am-3pm; Sunday, 9am-1pm

Midnight Ivy Bookshop & Boutique

Since opening last fall, the locally-owned Midnight Ivy has become a fast favorite for its “romantasy” novels and bookish merch and goods, including adult coloring books, T-shirts and tote bags, bookmarks and more.

Hours: Vary by month, typically open on weekends; check Facebook page for schedule

Organix by Melissa

A one-chair salon offering an innovative and natural approach to hair color, clients can walk into the MOR location in need of a refresh and walk out in style.

Hours: By appointment

Wilde Mae Boutique

Joining the MOR community just this year, this locally-owned clothing and accessories boutique – for men and women – offers quality denim, sweaters and tops, jewelry, baby and toddler apparel (and nooks!) and more. (Photo via Facebook)

Hours: Tuesday-Thursday, 10am-2pm; Friday, 10am-6pm; Saturday-Sunday, 10am-2pm

Wissota Candles

Founded in 2023, this locally-owned shop now has its own space within MOR, selling its long-burning soy wax candles (its vessels made from recycled bottles) and, soon, will host candle-making workshops.

Hours: Newly opened, check Facebook page for schedule

COMING SOON

You never know what the WFU and MOR team has up their sleeve – until they make an announcement, that is. In April, MOR shared a brand-new business would be opening a location within the historic building: Wholistic Nutrition. 

Owned by local husband-wife duo Jeff and Becky Witt, Wholistic Nutrition has already served the Chippewa Valley for years at its original location in Altoona. As of this May, Wholistic Nutrition will open its second location, at MOR, bringing non-toxic nutritional care options to Chippewa Falls.

Keep up with Market On River (128 W. River St., Chippewa Falls) and its community of local vendors and businesses on social media and online at www.marketonriver.com.