Shop Local for the Win

Chippewa Falls Main Street organization promotes local shopping with sweepstakes

Lauren Fisher


As the holiday season ramps up and families find themselves shopping for gifts, decorations, food, and more, Chippewa Falls Main Street is encouraging residents to support their community by buying from businesses in downtown Chippewa Falls.To that end, the organization has produced its first Shop Chippewa Falls sweepstakes, giving local shoppers the chance to win prizes while they run their holiday errands.

Businesses are pretty excited about it. We’re pretty pumped about it, and we hope this gets people out to shop local. Teri Ouimette, executive director, Main Street Chippewa Falls

The promotion will run through Dec. 31. For every $10 a person spends at a participating local business, they receive one entry in the sweepstakes drawing. Prizes include gift baskets, gift cards, and products from Downtown Chippewa Falls businesses. One prize is a gift basket from Advance Auto Parts valued at $100. Another includes a product from all 13 members of the Valley Art Gallery. Still others are “mystery gifts.”

“Downtown businesses have donated hundreds and hundreds of dollars worth of products,” said Teri Ouimette, executive director of Chippewa Falls main Street. “Businesses are pretty excited about it. We’re pretty pumped about it, and we hope this gets people out to shop local.”

Ouimette got the idea to establish the sweepstakes after hearing about a similar event’s success with the Fond du Lac Main Street. The promotion brought an estimated $68,000 of sales to participating businesses in Fond du Lac 2017.

Small Business Saturday, a growing movement to buy from local retailers after Thanksgiving, is slated to fall smack-dab in the middle of the sweepstakes on Nov. 24, bringing more traffic to the downtown area. On this day the Wisconsin Economic Development Corp. will partner with Wisconsin Main Street, the Small Business Association, the Small Business Development Center, and the Wisconsin Women’s Business Initiative Corporation to interview local businesses for a video promotion.

“It’s making people aware of what we have and what we offer,” Ouimette said. “It’s a fun downtown!”

Entry forms for the sweepstakes are available at participating locations, at the Chippewa Falls Main Street office, and online at Staple receipts to the completed form and submit it at the office (514 N. Bridge St.) or via mail. Participants will automatically receive one entry for every $10 spent. All entries must be received by Dec. 31. Official contest rules and details are available online at

When you’re alone, and life is making you lonely, you can always go ... downtown! The Shop Chippewa Falls Sweepstakes, which runs through the end of December, is designed to boost local shopping.