Looking to go somewhere with “natural beauty and local charm” – not to mention quaint shops, brewery tours, and a zoo? How about Chippewa Falls? That’s the theme of the new “GO Chippewa Falls” tourism branding campaign promoting the home of Irvine Park, the Leinie Lodge, Lake Wissota, and so much more. According to the Chippewa Falls Area Chamber of Commerce, GO Chippewa Falls “is a new brand that truly encapsulates the four-season destination while promoting all of the amenities and tourism-related businesses in Chippewa Falls.” The effort is built around a new website, gochippewafalls.com, as well as new creative elements, social media activity, and other forms of advertising. “Chippewa Falls Tourism lives at a new web address with a whole new attitude, providing visitors with beautiful, accurate, and constantly updated information about visiting and living in Chippewa Falls,” says Tourism Director Jackie Boos. “Our new website and brand captures who we are as a community in Chippewa Falls, and we are very excited to share our story with this fresh new look.” For full information on how play, eat, and stay in Chippewa Falls, visit the website and then GO!