Opening Up Entrepreneurship Environment

One Year Later: The Juggery Celebrates Grand Opening in C.F., One-Year Anniversary

The Juggery officially opened up shop on April ’22, now housed within Collective Charm

McKenna Scherer, photos by Andrea Paulseth |

GET JUGGERY WITH IT. Locals no longer have to wait for a pop-up to get their hands on The Juggery products!
GET JUGGERY WITH IT. Locals no longer have to wait for a pop-up to get their hands on The Juggery products!

Last summer, Volume One shared news of The Juggery, a one-stop pop-up space dreamt up by Greta Gunnarson focusing on offering refillable items and zero-waste products. Back then, Gunnarson said she hoped to have a brick-and-mortar space in the future. Now, The Juggery has found such a space: in Chippewa Falls.

Johna Stern, owner of Collective Charm (16 W. Columbia St.), reached out to Gunnarson this spring after learning about The Juggery from a friend. Stern was looking to feature sustainably body care products at the antique and up-cycle store, which houses many vendors across its 12,000 square feet.

Holding its grand opening on Saturday, April 22 – falling on Earth Day, fittingly – The Juggery now has its own area with signage and products in the front half of Collective Charm, and will remain there for the foreseeable future.

The Juggery will be open the same hours as Collective Charm, Monday-Friday from 10am-5pm and Saturday-Sunday from 10am-4pm. Saturdays will be the only day refills will be available since that requires the weighing of products, which Greta will do herself.

“Down the road, I would love to own my own physical space and run it full time,” Gunnarson said. “(But) a nice part about this space and setup is, I could build it up in the future if I wanted to, and even though I have another part-time job, (The Juggery is) still open seven days a week because it’s inside Collective Charm.”

Gunnarson said the grand opening event went fantastic, and she was surprised at the dozens of people who showed up – she was more than happy to help each and every one.

While Gunnarson will continue to be part of pop-up markets in the area and primarily Eau Claire, she is enjoying exploring Chippewa Falls and introducing folks to her business. Something she did not necessarily expect to gain when she started The Juggery was the community she has found from it.

“It’s been a fun journey; I feel like it happened naturally.”

GRETA GUNNARSON

OWNER OF THE JUGGERY

“It’s been a fun journey; I feel like it happened naturally. I’ve taken the slow path when it comes to growing my business and the store,” she said. “But also, the community and people I’ve gotten to know since starting The Juggery has been really cool.”

She has since joined the local branch of the JONAH Environmental Task Force, a nonprofit organization focusing on environmental health, a key part of her mission with The Juggery: promoting and sharing ideas on environmental friendliness.

“I’m learning more about what’s happening environmentally in this area, not just selling products,” Gunnarson said. “I’m learning about other resources for people so I can be well-rounded while also trying to promote and share ideas, and educate.”

Folks can expect to see zero-waste and environmentally-friendlier products like cloth napkins, beeswax wraps, reusable takeout containers, natural soaps, and body care, and of course, offering high quality, toxic-free bulk products.




Keep up with The Juggery online – Instagram and on its website – and stop by 16 W. Columbia St., Chippewa Falls, to see the space for yourself.

Best of Chippewa Falls is brought to you by:

Mason Companies, Inc
Northwestern Bank

Best of Chippewa Falls is brought to you by:

Mason Companies, Inc
Northwestern Bank