Volume One

Russell Nicolet • Personal Injury
Nicolet Law

FIGHTING FOR THE UNDERDOG

Russell Nicolet started Nicolet Law 15 years ago to help those who others won't fight for.

You’ve probably seen those advertisements for Nicolet, the one with the guy with the sunglasses and that fabulous beard, but what do you know about the man behind the beard? Russell Nicolet, founder of Nicolet Law, started his firm in order to help the people in his community.

Born in Eau Claire, Nicolet went to UW-Stevens Point for a double major in political science and business with a minor in history. While in college, he joined a Legal Society Club where he met a lawyer who would help represent students, usually with landlord disputes. This pushed Nicolet to go to law school after graduating.

While in law school, Nicolet started to rethink his choice after hearing from other lawyers how hard the field was and his already difficult experience in law school. After his first year in law school, he began working as a Law Clerk for a Hudson lawyer and really started to understand why being a lawyer was so important.

“When I came in as a law clerk I had all this backlog of work to start on, and that work resulted in a lot of success for our clients. I learned a lot from my boss back then, she was a really good lawyer,” Nicolet said. “I was able to spend a lot of time writing briefs for her and I saw the difference that we made in these people’s lives. That’s when I knew I made the right choice.”

Having that experience helped Nicolet determine that he wanted to work with individuals, not in a large firm. Right after passing the bar, he started taking on clients of his own. Freshly in the biz, he got a lot of hard cases, but a lot of great experience.

“I always wanted to help people.”

“I learned a lot and got to help people that other folks weren’t necessarily willing to help because the client couldn’t afford them or the firm didn’t like the potential messiness of the case,” Nicolet said. “I took on cases where people needed help and no one else was willing to help them.”

Nicolet started with lots of real estate litigation, contract litigation, family law, criminal law, personal injury, and bankruptcy. When the 2008 recession hit, his focus ended up shifting more towards bankruptcy and personal injury.

Now, Nicolet owns one of the most well-known personal injury law firms in Wisconsin and Minnesota. Nicolet law has recovered over $51 million for its clients and has over 500 five-star reviews. They also pride themselves in their community involvement with scholarships and donations to give back.

If you are injured and need friendly and knowledgeable representation, you can call the Nicolet Law offices and set up a free consultation. With 13 locations across Wisconsin and Minnesota, Nicolet has got your back no matter where you are.

“I always wanted to help people,” Nicolet said. “I wanted to be in an area of practice where I didn’t have to go home and feel bad about who I may have helped or what might have happened, I just always felt like we’re truly helping people and helping the community.”

To learn more, you can go to nicoletlaw.com or call them (715) 377-2141 at for a free consultation.

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