It Takes Two to Salsa
Haas Brothers’ local chip-and-dips operation
Though Aaron and Eric Haas have only been creating their signature salsas for a year and a half, they’re already poised to become the next big thing.
Armed with the motto, “Ingredients Matter,” Haas Brothers are all about freshness and quality. The duo debuted at Eau Claire’s Downtown Farmers Market in the spring of 2010 with only one recipe called Roasted Tomato and Chipotle salsa – now Original Mild.
“Our goal is to always deliver fresh and quality products that make our customers keep coming back for more.” – Eric Haas on the Haas Brothers chips, salsas, and hummus
Eric had developed the recipe while working as the executive chef at Haymarket Grill, where he was asked to make salsa for a wedding the restaurant was catering.
“It was ‘medium’ in heat and we thought it would make everyone happy, but quickly found out that was not the case,” Eric said. “We tamed down the original recipe and added a hotter recipe in order to please everyone.”
Over the course of the summer, the brothers built a loyal customer base that wanted to nosh on the fresh salsa through the winter months when the farmers market wasn’t open.
“We contacted local retail grocers and were fortunate enough to get some shelf space to continue to sell our products,” Eric said.
That fall, Haas Brothers’ products started hitting the shelves at Gordy’s County Market, Mega Foods, Just Local Foods, Hahns Market, Weavers Country Store, and Menomonie Market Food Coop.
That was just the beginning for the twosome. This past spring they also launched two new salsas. Their Mango Habanero has that classic sweet and spicy combination, whereas their Smokey Pineappple Chipotle marries tropical and smoky flavors, which the brothers insist will make you think of a campfire on an ocean beach.
And then there are the fresh, hand-cut chips, which, Eric said, were a complete accident.