On the Cover | July 21, 2011
learn about this issue's cover art by John Qualheim
V1 Staff |
Volume One finds its cover art in a number of ways, from local art shows to random emails to knowing someone who knows someone who knows a great artist. The art always originates from a current or former Chippewa Valley resident. If you'd like to submit cover art, send us a letter.“Hashbrown Heaven” by John Qualheim
(2010, digital illustration, 15”x15”)Hashbrown Heaven is the first in a series of illustrations based on John’s admiration for 1950s-'60s roadside commercial signage. Referencing photos taken during his travels, John attempts to distill and simplify the various elements that comprise the sign’s design, including the 3 dimensional shapes, neon lighting, and hand painted typography. John’s childhood interest in paint-by-number also influences the style of this series. The heavenly hashbrowns are served at Bob’s Grill in downtown Chetek, Wis.
.“We discovered Hashbrown Heaven at this year's Arts West exhibit. As the piece was displayed during the winter months, anticipation grew amongst Volume One staff, knowing this retro signage would make a great cover choice for a summertime issue. Intricate detail within the fluorescent light bulbs, spot on shadowing, and overall composition make this piece a fantastic, eye-catching marvel. The designer's choice for a tight cropping really lets this old sign stand out and grab your attention.” – V1 Designer Josh Smeltzer
What we were thinking: