« back to article: New Brew: Lucette Brewing Company

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The new Menomonie micro-brew will offer Easy Rider Pale Ale, Slow Hand Stout (with coffee and chocolate notes from toasted malt), and Shining Dawn Golden Belgian Ale.

Benjamin Franklin once said, “Beer is proof that God loves us and wants us to be happy.” Ol’ Ben was perhaps on to something. Living in Wisconsin, beer is a part of life. There’s cheese, there’s brats, and there’s beer. It transcends societal boundaries. It’s a common thread connecting us all. And what’s better than good local beer?

With the opening of Menomonie’s Lucette Brewing Company, the local scene just got significantly brighter. Mike Wilson and the forward-thinking team have 40-plus collective years in the industry. For the past 18 months they’ve been working their creative hinders off cooking up something unique: barrels and barrels of high-quality brew along the banks of the Red Cedar River.

Local brew isn’t the newest concept. In Milwaukee one drank Schlitz, Blatz, Pabst, or Miller, in La Crosse Old Style or Special Export was quaffed en masse, and here we imbibed Leinie’s and Walter’s. Recently, microbreweries arrived on the scene introducing the refined art of craft beer to our pilsner-stained palates. With more attention on quality and flavor than volume, this trend toward smaller batches, top ingredients, and more diverse product meant local yum for everyone.