Volume One’s “Shop Talk” focuses on some of the Chippewa Valley’s most engaging local businesses – those that have made a name for themselves serving our region for years, and even decades. These venues are owned and operated by locals, to serve locals, and these are their stories.

Articles & Photos

Drinking It In

Infinity Beverages creates innovative wines and spirits with local pride

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Clarity of Purpose

Williams Diamond Center takes a personal approach to customers’ jewelry needs

Since its inception, Williams Diamond Center has specialized in fine jewelry, catering to customers who want cutting-edge trends as well as classics. In recent years, the store has added a focus on custom jewelry, thanks to in-house designer Teva Dekel, who works with customers to create personalized treasures.

Zoom Away Satisfied

Family-owned Chilson Automotive is an industry rarity, right here in our backyard

ON THE LOT OR UNDER THE HOOD. Chilson Automotive began with a single car lot in 1959. Owner Bernie Chilson works alongside his seven children in the business’s current form, which employs

A Light Touch

Bed, Bath, & Drapery puts a spotlight on making your home beautiful

For Larry Kleist, the goal has always been to offer something you can’t find anywhere else in Eau Claire. Sure, you can find blinds, curtains, and other such items around town, but at Bed, Bath & Drapery, Kleist endeavors to carry high-quality products no one else is selling.

Quintessential Shopping

Foreign 5 is one-of-a-kind special occasion store

Foreign 5 has an array of women’s clothing and a seasonal gifts section. With racks featuring everything from carefully matched, earth-tone ensembles to blingy Green Bay gear, the fashion-forward will feel right at home. The gift department offers puzzles, magnets, and plenty of wall hangings with inspirational quotes.

Furnishing Fixture

Economy Furniture opens new location in its 75th year in business

Economy Furniture has been giving Chippewa Valley residents the opportunity to shop with their senses for 67 years from their current Chippewa Falls location and 75 years in total. Buster Pregent opened it under the name Pregent’s Furniture on Spring Street in Chippewa Falls in 1942.

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