Say what you will about bands like Nickleback and Slipknot, Eau Claire’s 99.9 The Carp corked an important hole in the Chippewa Valley. And for eight years, they corked that hole with rawk. But earlier in the month, Maverick Media replaced The Carp with (DJ-free) Bob FM, which we’re not going to dignify with a description. Suffice to say, it’s true: the Chippewa Valley’s airwaves no longer buzz with the soothing tones of Pantera.
Despite having over 13,500 members, not even a "Bring Back 99.9 The Carp" Facebook group could turn the tide. The Leader-Telegram talked to the horse’s mouth:
- George Roberts, vice president and market manager for Maverick's Chippewa Valley stations, said the answer lies in changing musical tastes and advertising. While he acknowledged The Carp was a big hit in the beginning and still had loyal fans, the format was beginning to slip nationally.
- "Maverick's always been known for making the move before something's out of gas," Roberts said.
Some businesses are known for just doing successful things, but hey, being known for getting out of something during a downward spiral ... that's good too. Apparently, the change was made in order to appeal to our 30- to 54-year-old listening demographic. I guess if most of the Valley’s radio advertisers are selling Fords and vinyl flooring, it’d be hard for The Carp to keep floating, er, bottom feeding. Still sucks, though.
We’ll miss you, The Carp.
Once again we’re canceling the Sounds Like Summer Concert Series for tonight. The forecast is calling for a 60+ percent chance of annoying drizzle and depressing rain. Even if the water stopped falling from the sky, there’s enough on the ground in Phoenix Park to make it a big sloppy mess. We don’t want anyone to get too wet and/or electrocuted, so the concert is officially off.
So, no Irie Sol or Duncan Ninja for you! Too bad, because tonight promised to be the funkiest concert in SLS history. Funk levels were estimated to be a full 37% higher than normal. Luckily, both bands play pretty regularly around here – in fact, Irie Sol’s got a gig later tonight at the Mousetrap.
Join us next week for the season’s last concert, featuring Meridene and The Wars of 1812!