Well, even if you don’t “follow football very much,” you’re probably aware that CBS aired a little scrimmage last night called “The Super Bowl.” And even if you don’t read the sports page, you’re probably seeing lots of headlines about the all-important Super Bowl ads. Our own Leader-Telegram has once again hauled out UW-Eau Claire professors to provide some local analysis - but all anyone really wants to know is “which ones were funny and where are they on YouTube?”
I’m seeing plenty of talk about the Pop Secret “human dolphin” one and the one with Leno, Oprah, and Letterman all on a couch. But I happened to be watching the game when the “Doritos Samurai" ad ran, and I gotta say ... I laughed my attractive butt off. What I didn't realize at the time is the commercial was part of a contest run by whatever mega corn processor invented Doritos – and it was shot by two unemployed guys over in Minneapolis. The ad placed 17th in the contest overall, winning the two at least $25,000. The Star Tribune has the nacho-licious scoop:
- Minnesota's only team to make it to the Super Bowl, "technically unemployed" Minneapolis film makers and best friends Ben Krueger and Cole Koehler, got their 30 seconds of fame Sunday night, even though they didn't score the big payoff. Their "Snack Attack Samurai" Doritos commercial was seen on the most watched TV show on the planet, the Super Bowl.
- ... Their ad was filmed at the Uppercut Boxing Gym in northeast Minneapolis in four hours, using Minneapolis actors and friends. It cost less than $1,000.