New Think Eau Claire Campaign Aims to Recruit Talent
A new community campaign is encouraging prospective residents to think about everything that Eau Claire has to offer – from a high level of civic pride to a low cost of living. The Think Eau Claire campaign is aimed squarely at recruiting workers and their families to relocate to the city. In addition to serving as a tool for employers looking to recruit talented people, Think Eau Claire is designed to tell the Eau Claire story to companies that may be interested in locating here as well.
The campaign is built around a website – ThinkEauClaire.com – launched this week by the Eau Claire Area Chamber of Commerce and Volume One. The website is anchored by a video that expounds on Eau Claire’s assets – human, natural, economic, and artistic. ThinkEauClaire.com also features an illustrated and fact-filled guide to the city as a place to live, work, and raise a family; resources to help potential Eau Clairians find jobs and homes; and stories from people who have relocated to the community.
“Eau Claire is not a place to simply live, but a place that will genuinely reward you if you give to it,” said Wesley Escondo, who moved to Eau Claire from Chicago in 2012. “From the beauty of our landscape to the warmth of the residents that live here, Eau Claire has given my family and I a sense of pride in belonging that we didn’t feel in previous towns or cities.”
The Eau Claire Area Chamber of Commerce decided to create Think Eau Claire after hearing from employers large and small alike that they were facing challenges in attracting employees from outside the Chippewa Valley. In addition to serving as a general recruiting tool for Eau Claire businesses, the website and video can be customized for specific local employers who want to promote the benefits, opportunities, and cultures of their own workplaces. That can even include shooting video and interviews at individual companies to depict the cultures of their organizations. Royal Credit Union is the first local employer to do so, and will soon launch its own individualized version of Think Eau Claire. Businesses interested in customizing the website should contact Scott Rogers at the chamber at (715) 858-0616 or firstname.lastname@example.org.
ThinkEauClaire.com was unveiled this week during the Workforce Solutions Summit at the Pablo Center at the Confluence, an event aimed at attracting and retaining a talented workforce to Wisconsin and the Chippewa Valley. In addition to the primary website, the initiative includes Facebook, Instagram, and LinkedIn pages as well.