Eau Claire is leading the nation in Holiday Spirit Data Points (for real)
In their festively titled report Eau Claire, Wisconsin is the Neighborhood with the Most Holiday Spirit According to MaxPoint Interactive Interest Index, MaxPoint Interactive claims that lil ol’ Eau Claire, Wisconsin processes more love for Christmas than any other “neighborhood” in the whole ding-dang U. S. of A. We are at the top of the “holiday spirit” monkey pile, beating out the likes of Minneapolis/St. Paul, Minnesota; Dallas, Texas; and those Xmas-lovin’ crazy-faces down in Ft. Smith, Arkansas.
I guess we have the most data points. Or the best. Or the most jolly? Who gives a crap WE’RE NUMBER ONE!
MaxPoint looked at “billions of data points from across the U.S. that measure holiday cheer with the goal of finding which locales are most engaged and interested in anything related to the upcoming holiday season.” And I guess we have the most data points. Or the best. Or the most jolly? Who gives a crap WE’RE NUMBER ONE!
But for all you Smarty Pantses out there who want to know more ...
MaxPoint analyzed data consumed by neighborhoods throughout the U.S. such as offline point of sale data, social media, videos, music, local Web pages and online magazines. The company then scored each neighborhood across hundreds of topics, which cluster together indicating broader interest trends, over a period of time. MaxPoint used a composite score that consisted of a variety of holiday interests including "holiday recipes," "holiday decorating," "best holiday movies" and "finding the perfect Christmas gift," to compile the top 10 list.
Eau Claire and Springfield scored high in all dimensions of holiday interests ...
– Read the whole freaking press release: Market Watch, 12-7-11
They say other towns ranked highest in things like “holiday baking” and “decorations,” but we scored highest across the board, so Santa Claus loves us most bestest. [citation needed]
The report claims, on average, residents of the highest ranking cities had an average income of $80,000 per year and are 55 years old, compared to the national average of $50,000 per year and 37 years old, respectively. So, as we’ve long suspected, financially comfortable retired people are crazygonuts for Christmas – and we finally have the data to back it up.
All this Yuletide data mongering is supposedly “helpful to retailers and brands looking to target a specific consumer segment with special deals or products,” which is exactly what I think about when I hear the phrase “holiday spirit.”
