Saw this on AsSeenInWI.com. Looks like Pabst Blue Ribbon beer done got purchased by a man known for kickstarting and then pumping tons of cash out of well-known, yet fading consumer brands. Investor C. Dean Metropoulos has worked marketing magic for the likes of Bumble Bee Tuna and Vlasic Pickles, and now he’s on to the PBR (at a starting cost of $250 million). From The Wall Street Journal ...

• Mr. Metropoulos, a 64-year-old executive known for invigorating brands, has reached an agreement to buy Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million, according to people familiar with the matter.
• Although little known outside of food circles, he earned a fortune managing brands such as Chef Boyardee, Duncan Hines and Ghirardelli Chocolates.
• With Pabst, Mr. Metropoulos is showing his deal-making skills.

I was kind of under the impression that Pabst was doing pretty well, what with the hipster obsession with drinking it and all. Whoever’s been running the brewery up until now seemed to be  capitalizing on ironic working-class beer consumption, running aggressive promotions at any quasi-large concert or arts event where alcohol is served and hipsters are aplenty. But maybe that’s just a Midwestern thing and Mr. Metropoulos plans to serve cold PBR tall boys to hipsters the world over.