Hey! Remember when the taxpayers of Wisconsin paid $50,000 for a new tourism slogan and a logo that your booger-eating 9 year old nephew could have made with MS Paint? Remember that? (1min. 10 sec.) It was all part of the $250,000 we spent early this year to rebrand the state to potential tourists. We wanted to get past the ol’ “beer-n-cheese” stigma. Now we have a lame logo stigma.

Anyways, the Wisconsin Department of Tourism is currently touting how cool Wisconsin is in Autumn, and guess what’s missing from their efforts? Yep, the new slogan and logo. From Channel3000.com:

• … both are missing from the latest commercial, print advertisement and the state's tourism Web site.
• "The fall campaign is all about bringing out the fun and the unique experience that you can find in Wisconsin," said Janet DesChenes, marketing manager for the Department of Tourism.
• DesChenes said she doesn't think the phrase "Live like you mean it" fit with want they wanted to accomplish with the fall campaign.

At least they’re not spending money on a new fall-ish logo. If that were the case, I’d like to put in a bid for my 10 year old niece. She’ll slap some orange leaves on the current logo using her free trial copy of Photoshop Elements in exchange the complete series of That’s So Raven on DVD.