Holiday shopping in downtown Chippewa Falls just got a little more cultured. A co-op art gallery, compliments of the Valley Art Association, recently moved into an empty store front at 300 N. Bridge St. Chippewa Falls, giving members of the VAA another space to exhibit. Operating without a phone or even a long-term lease, the gallery is only open for a limited time, however. At least, for now.

    The Gallery, which opened its doors Oct. 16, features the work of 22 different artists, showcasing different styles and medium, including pottery, jewelry, gourd work, basketry, painting, and photography VAA member Jane Whiting said. The only requirements to show art in the gallery? Artists must be VAA members and they must volunteer some time in the gallery.

    “(The artists) have really loved it and the gallery’s been really well received,” Whiting said.

    Ray Peterson, VAA secretary, couldn’t agree more.

    “It’s been beyond our expectations,” he said. “The response from the artists has been tremendous.”

    The artists don’t seem to be the only ones enjoying the gallery. Both Whiting and Peterson said the gallery has been steadily trafficked since opening, despite a tough economy and that community members are responding positively to the gallery.

    “People walk in and say ‘Gee, this is something we really enjoy having in the community,’ ” Peterson said. “People enjoy quality art … they like the idea of purchasing something form a local artist that looks good … they like home-town art.”

    Founded in 2006, the 40 plus member VAA acts like a conduit of information for local artists, Whiting said. The group meets monthly, bringing in speakers, running workshops and distributing newsletters to members.