The marketing mogul responsible for a plethora of local and international brands, including those for Menomonie’s tourism and Eau Claire’s downtown, has expanded his eye-catching branding as the author, designer, and art director of an edgy and intelligent book. How Brands Defy Gravity & Rise Above the Noise is the product of David Brier, president & creative director of the award-winning firm DBD International, Ltd. Brier was interviewed in June for the Computer Outlook radio show from Bradley University in Peoria, Ill., where his book was hailed by host John Iasiuolo as “drop dead gorgeous” and “absolutely phenomenal.” How Brands Defy details eight essential principles for achieving and maintaining brand elevation. In addition, the book attacks any misunderstandings about branding and articulates what makes a brand rise or fall. Donald Trump and Apple’s front man Steve Jobs were both sent customized, limited-edition versions. One must get on the waiting list to receive a copy; do this at www.risingabovethenoise.com/thebook.