Artrepreneur: Marketing and Social Media
Marketing can be a daunting topic for any small business or entrepreneur. It can get even more complex for artists who are are trying to balance if making the art should come before or after finding a target market for their product. Marketing expert, Erin Trowbridge, will help you answer some of these questions by teaching you how to define your product, discover a target audience, and make decisions about how to sell your work. Once you’ve learned these strategies for your business, social media can be an effective, affordable tool for artists to leverage in their marketing. Social media marketing expert, Isaac Risseeuw, will show you the functionality of different platforms, how to use social media to strategically and effectively build your customer/patron base, and exercises to help you build an online strategy for your artistic business. You will learn: How to market yourself as an artist by first defining your product and target audiences, social media marketing for artists through exploring multiple channels and examples, and specific marketing and social media strategies to use for your business going forward.
Age: All Ages
This event is over.
Thu. Dec. 6, 2018 10am-4pm
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