Issue #345 Nov. 15, 2017

Brand New Brand Book

Menomonie marketing guru wants to grab your attention in 8 seconds or less

Barbara Arnold

"You don’t have time to blow it." The first sentence in international branding expert David Brier’s newly published hard copy and e-book, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need, is prophetic.

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Issue #345 Nov. 15, 2017

Clarity of Purpose

Williams Diamond Center takes a personal approach to customers’ jewelry needs

Since its inception, Williams Diamond Center has specialized in fine jewelry, catering to customers who want cutting-edge trends as well as classics. In recent years, the store has added a focus on custom jewelry, thanks to in-house designer Teva Dekel, who works with customers to create personalized treasures.

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Issue #345 Nov. 15, 2017

A Light Touch

Bed, Bath, & Drapery puts a spotlight on making your home beautiful

For Larry Kleist, the goal has always been to offer something you can’t find anywhere else in Eau Claire. Sure, you can find blinds, curtains, and other such items around town, but at Bed, Bath & Drapery, Kleist endeavors to carry high-quality products no one else is selling.

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Issue #345 Nov. 15, 2017

Quintessential Shopping

Foreign 5 is one-of-a-kind special occasion store

Foreign 5 has an array of women’s clothing and a seasonal gifts section. With racks featuring everything from carefully matched, earth-tone ensembles to blingy Green Bay gear, the fashion-forward will feel right at home. The gift department offers puzzles, magnets, and plenty of wall hangings with inspirational quotes.

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Issue #345 Nov. 15, 2017

Furnishing Fixture

Economy Furniture opens new location in its 75th year in business

Economy Furniture has been giving Chippewa Valley residents the opportunity to shop with their senses for 67 years from their current Chippewa Falls location and 75 years in total. Buster Pregent opened it under the name Pregent’s Furniture on Spring Street in Chippewa Falls in 1942.

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Issue #344, Nov. 1, 2017

Cold One and a Cut

The Dapper Man makes looking sharp a leisurely affair

Bryan Reynolds, photos by Andrea Paulseth

I sat down in the barber chair after what felt like a long day at work, and heard, “would you like a beer?” Heck yea! Martha Benitez is bringing a new grooming sensation to the Chippewa Valley ...

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Issue #344, Nov. 1, 2017

Flair for Your Hair

Chip’s makes local hair products for men

Natalie Rosenkranz

Do you need help taming your hair? Well, you’re in luck – there’s a local line of men’s hair products coming out called Chip’s High Maintenance, and it’s sure to do just the trick. Chip’s High Maintenance is ...

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Issue #344, Nov. 1, 2017

Red's Dresses to Impress

carefully selected, American-made threads at Red’s Mercantile

Haley Wright

Red’s Mercantile, a locally owned boutique in Eau Claire that offers a variety high-quality, American-made household items, is expanding its offering to women’s clothing and footwear ...

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Issue #343 Oct. 18, 2017

Growing From the Ground Up

female-led Dunn County farmsteads produce unique products

Christopher Hayden

In the more remote environs of the Chippewa Valley, out of earshot of recording studios and far off the beaten bike trails, another kind of renaissance is growing. A loosely knit community of gritty entrepreneurs, dedicated to producing retail products ...

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Issue #339 Aug. 23, 2017

Hoof It Over to 22 Chevaux

by Samantha Kobs

Siblings Will Jannusch and Amy Lorbecki don’t horse around when it comes to home décor. That’s why they’re taking on a new business venture – 22 Chevaux (that’s “horses” in French) – that specializes in high-quality, hardwood furniture ...

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