New River Prairie Eatery Offers Latitude
44 North aims to offer a complete dining experience
44 North, a recently opened gastropub in River Prairie, is looking to change up how people dine. The 12,000-square-foot building in Altoona has a gaming and sports bar area on the lower level called Vs. (pronounced “versus”), whereas the upper level, 44 North, is a sit-down restaurant. This all-in-one location is what Paul Wilkes, regional manager of King Pin Management, calls “great for a first date – and all the dates that follow.”
“You wouldn’t even think you were on the same property.” – Paul Wilkes, on 44 North’s dual-personality with Vs. (an arcade)
“If we went on a first date and it was kind of awkward getting to know each other, we don’t wanna be in that intimate setting,” Wilkes said. “We can play games and have fun and get to know each other more. And then as the dates go on, ‘Hey, yes, we want to have an intimate setting where we can talk about things and get to know each other better.’”
Vs., Wilkes said, is the perfect place for a family affair. The space has a bar, games and TVs, so while the kids – and adults! – are playing games, the rest of the family can watch the game on TV. The gaming area isn’t just for fun though, because winning gamers could be going home with anything from trinkets to Green Bay Packers tickets. The downstairs menu is packed with typical sports pub food: burgers, wings, wraps, and apps.
Meanwhile, the upstairs is a much more quaint dining experience.
“You wouldn’t even think you were on the same property,” Wilkes said.
Upstairs at 44 North – named for the Altoona’s latitude – has outside seating, complete with a fire pit and heat lamps to say warm in the already brisk temperatures. At 44 North, the menu gets a little more diverse. Prefaced with a large heading that reads “Start the tour,” guests can pick out appetizers ranging from classic cheese curds to avocado toast.
From there, the menu is separated into different regions through the United States. Of course, there’s a Midwest section, which features a “twisted buffalo mac” topped with Ellsworth Cooperative Creamery cheese curds. If customers are hoping to be a little more adventurous, they can travel on over to the “South” or either of the coasts for their entrees.
The developers of 44 North picked River Prairie for the vibe is was already sporting. The “stay and play” atmosphere of River Prairie is what drew them to the area, Wilkes said, because they were going for the same idea with 44 North.
“We just want to have that ‘staycation’ feel that they were trying to go for in the first place and give more options to keep people down here longer,” Wilkes said.
Long term, Wilkes hopes to open more 44 North restaurants around the Midwest.
44 North is located at 1488 Front Porch Place in Altoona. It’s open 11am-midnight Monday-Friday and 10am-midnight Saturday and Sunday.