Fashion Focus

we scoured a few local hotspots for the most fashion-forward individuals we could find to talk about their unique style

photos by Andrea Paulseth

Amy Erickson

33, owner of Latitude 44 Yoga Studio in Eau Claire

What are you wearing? Dress from Red’s Mercantile, jacket from Express, leggings and shoes from Nordstrom

Describe your style: Easy, casual, but dressy at the same time. Maybe a little bit Boho, but I like to mix it up and wear leather sometimes.

What is your style inspiration? A lot if it just myself, and what fits my body type, and what I feel comfortable in, but I like to follow trends a little bit, but not to a T.

If you had to wear one thing in your wardrobe for the rest of your life ... I would choose my yoga pants.

What would be your ultimate style backdrop? I like to hike and get dirty, so there’s where those comfortable clothes would come in. But I also like to get dressed up and go out, a little piece of big city life in there.


Grace Schmoldt

36, stay-at-home-mom, law office manager,  advocate

What are you wearing? Dress from LuLaRoe, shoes from DSW

Describe your style: Fun. I like to wear things that make me feel good and give me energy and make me feel cute.

What is your style inspiration? Anything that is comfortable and cute and has red in it.

If you had to wear one thing from your wardrobe for the rest of your life ... My favorite black dress, because I feel like it’s timeless to wear a black dress

What would be your ultimate style backdrop? My house because it’s where I feel the best. I love to be at home with my family. My husband makes me feel beautiful and I love to be there.


Kyran Hamill

38, marketing and communications at Downtown Eau Claire Inc.

What are you wearing? Levi’s boots, blue cardigan was a gift from my sister. Most of the rest comes from places like JCPenney, Kohl’s, and Target.

Describe your style: I try to go casual as much as I can. Casual doesn’t have to mean sloppy though. I try to look good. You never know who you’re gonna meet, so I try to look professional as much as I can even if it’s casual.

What’s the soundtrack to your oufit? I would say Nina Simone’s “Feeling Good.” It feels like it’s just pulling you forward. I like leaving the house knowing I’m wearing something I can feel confident and good in.

What would be your ultimate style backdrop? London. It’s very classic styles that British people wear. I just picture streets of London and probably a pint in my hand.


Elle McGee

27, co-founder and graphic designer at Odd Brand Strategy

What are you wearing? I got a lot of my clothes today from T.J. Maxx, Target, and DSW.

Describe your style: Casual, comfy, cute – three C’s (laughs). And I like my style to be versatile too, so I can mix and match and make anything work.

If you had to wear one thing from your wardrobe for the rest of your life ... it would be just a black sweatshirt and a pair of jeans. I just want to be comfy and feel good.

What would be your ultimate style backdrop? I think it would be walking along a trail or in the woods somewhere, anything outdoors. A lot of my outfits are good for throwing on before a nice walk.

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